Here’s a riddle for you. What’s an advertising method that’s been around for a long time? It’s an old marketing method, but it’s not dead. In fact, it’s still going strong.

Yellow Pages

The yellow pages have been around since the 1800s and don’t count on them dying out. Everyone still gets the yellow pages every year and now they are online too.

When people need some local services, the first place they go is to the yellow pages. Now yellow pages aren’t cheap, know that. They just know how many people rely on the yellow pages to find local businesses. The majority of people.

Like all ads, you want to make yours eye catching. Make a catchy title and it should be in all bold letters to get people’s attention. Get the most bang for your buck.

Pictures of people also grab attention. Like for all the ads of doctors, lawyers, and plumbers, people first pay attention to the ads with a picture of a person. If you are placing the type of ad where you can put your picture or another picture of a person, then that will grab peoples attention ahead of all the other ads and they will be more likely to contact you first.

Sometimes you can add colors to your ad, but this is more expensive and probably won’t have much of an impact. Just stick to the regular black.

Remember the keys-

*Bold letters for the title. But don’t use all CAPS, because it’s harder to read and people don’t like READING ALL CAPS.

*Catchy title and phrase

*Stand out from boring ads

*Add a picture if you can

Like I said before, Yellow Pages aren’t cheap so if they didn’t work, people wouldn’t be buying them. People are buying them year after year after year because it works! It simply gets a lot of attention, otherwise people would just save their money. But many businesses can add a lot of business by all the exposure they get from yellow pages. Always ask about online yellow pages too, you want to make sure an online listing is included with an regular yellow pages ad.

There’s one more Old One to return in the marketing morse code, can you guess what it is?