Hey everyone, now it’s time for part 2 of my Return of the Old Ones-The Marketing Morse Code. Sounds like a bunch of old people are going to come back, but it’s the return of the tried and true marketing methods,with a twist.

Classified Ads

Classified ads have been used from the small time business owner to Big MNCs to advertise their services. Its one of the longest running advertising models in the world.But just because its been used so damn long,doesnt mean everyone is doing it rightly.

If you turn to a typical day’s Classified Ads section in the newspaper,take for instance the Real Estate section,you will see 97 percent of the advertisers using the same damn style in their ads.If its just words,they are almost too similar that you cant tell one offer apart from the other,and if its a display ad with the real estate agent in it,you see like an Ants Nest looking page with every real estate agent in the typical black suit and giving the fake smile.

Many will say,why i still am making a profit from the ad,so why change it.Well would you rather make the $1000 dollars you are making from the generic ad or would you like to make $10,000 from the same ad.Imagine,that ad is converting at 1%(meaning 1 out of every 100 who see the ad will call you),just by tweaking it a little and increasing the conversions by 1 %,just 1 %,it will double your profits..Wouldn’t you want that?

The thing is,classified ads work,but you gotta do it the right way. The people who are doing it all wrong are just wasting their ad money. Think of using a classified ad like Google adwords. You have to say something short and sweet to get people interested and wanting to know more. With Adwords you have just 3 little lines to capture someone’s interest.

To make a good classified ad that gets a lot of response, you have to get to the point without saying too much. Say something effective in just a few little lines. Make it stand out from all the boring ads.

Another way to make your classified ad stand out is to buy a display ad that makes it look like it’s been circled.

As you can see from the picture at the top, if someone is looking at the classifieds, the first thing that gets their attention is the ad that has a red circle around it. That’s a surefire way to make sure your ad gets read first.

Ever since the beginning of classified ads, it’s been a way to market stuff, get people’s attention and make money. It’s not going to die out because it’s a tried and true effective marketing method. If it didn’t work, you wouldn’t see so many classified ads.

You have to remember to get the most bang for your buck by writing a good ad. Not some long and boring ad. Not a dry ad. Not a confusing ad where people don’t know what on earth you are talking about. Write one like an ad that would get your attention. Look through classified ads for examples and see what ads get your attention, which ones stand out and which ones don’t. Look at all the bad ads and avoid making yours like that.

Remember:

1. Short and sweet

2. To the point

3. Make it stand out

You can always offer a free report or some kind of information that people can ask for. Write an ad that gets to the point and tells them what’s so awesome about the information you have. Make them want it.

There are older people who don’t like computers and don’t use email. They use the old fashioned way of calling or writing in for information and orders. You can make these people your customers. You just have to have a product they would be interested in and target classifieds they’re likely to read.

Like Google adwords can also test to see which ad is best. One time run one ad and then next time run another ad. You can see which one gets a better response and stick to that one.

Go out today and start playing with Classified Ads.You will love me for it.

Stay tuned for the next part of the marketing morse code. There’s another old one that’s coming back!