Hey peeps..Been awhile since I blogged..Life’s been a Roller Coaster ride for the last few weeks.For those close to me,you might have heard about the brutal rape and murder of a female relation of mine 2 weeks ago.
The perpertrators have been caught and I hope that the poor girl’s soul can rest easy now.Im sure shes in a better place and god bless her soul.
Anyways,I can now rest easy knowing that chapter of my life can now be closed and I shall try and move on(as best as I can).
A word out to those who have been asking.Yes,the above mentioned reason was why I couldn’t go to JV Alert even after getting the airplane tickets,booking the hotel and such and also why I have postponed my launch to the end of july.
Ok,the topic today im going to help you guys with is-“The Return of the Old Ones”.
No…Its not some hypobolic Death of Adwords/Adsense/Internet Marketing Report thing that has been done to death.This is the REAL thing.
I see many people give up easily when they get their Google Adwords account Slapped,their SEO not yeilding enough results to justify the costs,their Article Marketing being a complete waste of time and the new overplayed Web 2.0 marketing(read Facebook,Digg,Youtube) falling flat on its face.
Well,that’s because those stuff lose their effectiveness due to the saturatedness of their use.When one person knows Kungfu,hes feared.When everyone knows Kungfu,hes just a dime a dozen.
So what happens when new methods fail you?You go to the old tried and tested that people seem to have forsaken way too fast.
What about Terminator 3?
In both those movies,when technology came to a standstill,when they couldn’t use the phones or the internet what did te characters do?they went back to the old tried and tested..
Morse Code!!
So lets talk about the 3 branches of the Marketing Morse Code..
Yes.Magazine Ads..
Sweet Jesus,don’t Magazine Ads cost a Bomb?
Nope..Not if you know what you’re doing.
Arent Search Engine traffic worth waaay more than magazines?
Nope..I would rather have paying customers of targetted magazines looking at my ads rather than freebie information seekers downloading stuff from their school’s internet access.
The number one rule to have magazine ads work for you is first choosing the appropriate magazine that targets the Demographic that you want.For example if you are selling a dating product for males 18-35 you would choose magazines such as FHM,Maxim,Men’s Health and Torque.
Secondly take note that in the real world,all business is Negotiation.How well you negotiate is how much you make from a deal,including advertisements.Dont take the ad rates from the magazines media kit at face value.
You have to put across to the magazine that you are a serious advertiser who knows what he ones,is in for the long haul,and you know how everything works.
Take for example Maxim magazine.I am currently in negotiation with them to advertise one of my products on their pages.The media kit rate they gave me was $5000 for a full page full color ad.
Through the use of Persuasive Negotiating,they are now offering me $3000 for the same ad, Exclusive rights (meaning only I can advertise for the said genre,so no knockoffs who can copy me and steal my thunder),and three writeups in a year on my product.
I reduced the rate by almost half(am intending to reduce further),got exclusivity(protect my investment),and get massive publicity by being interviewed by such a mainstream magazine.
Maxim has got a audited circulation of 40,000 readers.Assuming I sell my product at $50,I need 60 people out of the 40,000 to buy to break even.Thats 0.0015% to break even.
With the proper sales copy(Direct Response),I should be able to get a 1 Percent Buy rate,which is 400 people to buy,that would give me $20,000 for every $3000 I spend.
This is not mentioning,any backends,upsells,recurring billing that I can do(and I will do) to further enhance my profits which could realistically leave me with $40,000-$60,000 for every $3000 I spend.
Any takers?..to be continued…
Stumble it!